What a great brand, Jo Jo Maman Bebe
The brand inspiration for their children's clothing came from French nautical styles and started with their Breton basics collection.
This has evolved to offer a mix of quirky and original fashion which remains distinctly JoJo branded. Their girl's styles are fun and sweet, traditional children's clothes without all the pink sparkles and mini adult designs. JoJo believe the Boys clothing should have just as much choice as the girls and their designers work hard to ensure their boys collection has lots of choice of colour and fabrics not just the standard blues and browns.
Many JoJo designs include innovative features to improve fit and quality such as adjustable elastic waists in toddler styles to ensure a good fit regardless of the size of a child's tummy or using a high tech fabric to allow 100% waterproof rainwear to be breathable or simply sewing a dressing gown belt down at the centre back to prevent it coming loose.
JoJo's labels are designed not to itch little necks and they go to great lengths to ensure their baby sizes are well designed for easy nappy changing and dressing. Cotton is used wherever possible (in some cases organic cotton and other man made fabrics are generally made from recycled fibres.
JoJo offers a simple style, which allows babies and toddlers to look adorable yet funky and quirky, all at reasonable price points.