February 9, 2010

We Love Katvig

Filed under: Brands — admin @ 3:30 pm

Katvig is a brand familiar to many for it’s unparalleled use of the stripe. Their signature apple print is instantly recognisable and their use of unusual colour combinations, inspirational.

Looking beyond the funky seasonal collections, the ethos of the label is even more important. Katvig have long used a high proportion of organic cotton and bamboo fibres in their garments which is apparent to the touch and are tirelessly campaigning for a ban on the use of all non organic cotton. 25% of the worlds total use of pesticides comes from cotton production. One kilo of pesticides is currently used for every eight cotton t-shirts produced, which is both ruinous to
nature and detrimental to the health of the cotton workers and their families.

In an attempt to do something positive in the mean time Katvig are proud to include recycled cotton in this seasons collection. Up to 40% of cotton is wasted in the production process in between the cutting and sewing. Katvig receive their own cotton leftovers and then process them, without the use of any toxic chemicals, the resulting fabric is then tested once again to ensure that it is free from any harmful substances. The subsequent material is one which is softer and lighter and when the recycled fibres are exposed gives a vintage look.

Vibrant colours, perfect fit and conscientiously produced. We love Katvig!

 
 

 

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