Shrunk in Amsterdam
Since 1985, Amsterdam based fashion brand Scotch and Soda has been expanding steadily. Their clothing, for both adults and children, is the definition of fusion fashion, mixing vintage and varsity to create a unique line of well made clothing.
The brand began, over 20 yeras ago, with a casual line of menswear, before adding their first children’s line, Scotch Shrunk, for boys aged 4-12 years.
The Scotch Shrunk line for boys follows the same principles as the adult brand – no frills, no fuss – and is an exact replica of the menswear line. The only difference is, it is sized for children instead of adults, hence its nick name: ‘Shrunk in Amsterdam‘!
Looking ever forward, Scotch and Soda have introduced an additional kidswear collection, Scotch R’Belle, their first girl’s line, which we have just purchased for Mash n Gravy for season Spring/Summer 2011. The collection shares the same laidback vibe as the boys line, but with much more sophistication and femininity.
The company partakes in minimal traditional marketing, saying “the clothes do the talking”. Scotch and Soda want kids to love their clothes and have fun wearing them, nothing more, nothing less.
Their laidback motto matches their laidback style, with everything from tropical prints, florals and mechanic style shirts, to posh striped jumpers, cardigans and preppy varsity tops.
Universal and timeless this label produces premium quality, cool kids clothing. We have begun to upload a selection in store and there is plenty more to follow.




