Imps&Elfs originated in 1997 as ‘a modest children’s label without frills and fancies, which concentrates on the shape of the child. Fons Cohen is the owner and founder and Jaqueline Streng is the designer. Based in South Amsterdam their Baby (Sleep) and Toddler (Walk) collections have transcended borders and are sold widely all over the world.

Here at Mash n Gravy, we are delighted to showcase the ‘Talk’ collection (3 years to 8 years in our store) which concentrates on a capsule collection of every day items of exceptional quality and superior fit.

Jaqueline Streng considers children to be ‘the most precious gift on earth‘ and this is evident in her choice of delightfully soft, light as a feather fabrics for this seasons tops and tees.

Imps&Elfs works with MADE-BY, a subsiduary of the Dutch Solidaridad fair trade organization, to clean up the production process.

MADE-By is an umbrella label used by about twenty fashion brands to show consumers that their clothes are produced in a sustainable manner. Brands affiliated to MADE-BY use biological cotton and work together with sewing factories which have a social code of conduct, thereby focusing on environmental and working conditions throughout the entire production chain.

New Promotion

We feel that Imps&Elfs Talk Collection fits the Mash n Gravy profile as it has style, a sense of humour, subtle colour schemes punctuated by unexpected shots of colour, not to mention it’s green credentials. So excited are we at the inclusion of the brand in our store that we’d like to offer a short lived discount code for 2 days only for our valued customers to see indeed why we are so blown away.

Please enter IMPS20 at the checkout when shopping to enjoy 20% off all products within our Imps&Elfs collection until 26th August.

In our relentless quest to bring you the freshest trends, we are delighted to introduce Angels’ Face to our store and announce the arrival of the new season collection from Bodebo.

Mash n Gravy HQ has become a riot of colour with frills and ribbon spilling out everywhere.

Perfect as a present, Angel’s Face, have also designed a stylish hat box which doubles, not only as beautiful presentation, but also as practical storage for the skirt when not being worn.

Little girls across the land who are lucky enough to own one of these will want to wear it to parties, weddings, ballet, dressing up and even with wellingtons in the rain. I know I would if they made them in my size!

Not content with pettiskirts, we have even more finery from France in the form of avant-garde kids fashion label BOdeBO. Now in our third season together, and therefore, no stranger to Mash n Gravy, founded in 2001, BOdeBO lives up to it’s iconic year of birth, presenting ultra-modern pieces where form is just as important as function. These deceptively simple pieces are quite architectural in structure, making use of cuts, colour and detail that create a strong visual impact. With a loyal fan base that includes artists and advertising execs, little girls will enjoy these fun dresses.

Look out for the mittens, scarf and tights which are pretty unique.

To begin the season we’d like to offer our newsletter readers 20% off these brands for a short time only (code ends on Thursday the 12th of August) using the discount code GIRLS20.

The merry, merry month of May heralds the beginning of the summer months. The season of gingham table cloths, home made lemonade and cucumber sandwiches – if you live in an Enid Blyton novel, that is.

My own memories seem to consist of roasting hot vinyl car seats on little bare legs, a severe dislike of ice cream floats, which adults deemed as a treat and sand in my sandwiches. Nevertheless, summer is the season where most of our memories are created as we retain more of the good stuff as opposed to the not so good when we are children.

New Season, new look for Mash n Gravy. The more observant among you will have noticed that there has been a splash of colour added to our store, bigger, bolder images and a magnification facility to allow you to view most of the garments in greater detail. The inclusion of more lifestyle shots should also create a better feel for each of our brands.

New Promotion

We hope that our fresh, new look enhances each visit that you make to our store and we would be interested to hear your feed back. We would also like to offer a discount code in celebration of our superficial nip and tuck.

Please enter FRESH at the checkout when shopping to enjoy 30% off all brands until 31st May.

Where did the time go?

It’s almost Easter and everyone around here is rather EGGcited. On Easter Sunday, not only will there be an EGGcessive amount of chocolate, with any luck, but we will be celebrating a significant birthday at Mash n Gravy HQ. Major Disaster will be 5 years old!

As a result we thought that it would be a nice idea to be a little EGGstravagant and offer our lovely customers a discount code to mark the occasion. (25% off all new stock, valid until Monday 5th April)

Despite the imminent celebration we have been hopping around like the Easter Bunny to bring you our new season collections. If you haven’t been keeping a close eye on the store you may not have noticed Kidscase, Tumble n Dry, Original Penguin, Let Them Eat Cake, Dandy Star and Bobo Choses which are all new additions to our current favourites.

Collections are also online and available for Molo, Smafolk, Milibe, Urban Elk, Katvig, and Miniature.

Mini Rodini and Bodebo are all waiting in the wings too.

Have we missed anything? No. EGGcellent!

***** New Promotion *****

Use discount code EASTER in order to claim 25% OFF All NEW Stock, valid until Monday 5th April.

Have a lovely day,

Julie Reid

Spring is just around the corner. I can feel it in my bones. No, really, I can!

Despite Mother Nature’s attempts to keep us all in doors with the constant Arctic breeze she will relent sooner or later, and when she does, I for one intend to be ready. Captain Chaos and Major Disaster will be banished from indoors until September at the very least!

In celebration of Springtime Katvig are back bigger and brighter than ever with eye popping colourways and an interesting twist in their signature apple design.

Perennial favourites Popupshop are back in stock with their range of sellout basics including leopard print stockings and baggy leggings. There will be a few more exciting items available from this brand in store later in the month too.

And going Dutch we have new label Tumble n Dry. Cool cotton pieces for boys and girls.

Use discount code SPRINGTIME in order to claim 20% off the below brands.

Splish, splash, splosh … it’s getting to that time of year folks – muddy puddle jumping time. Yep, rainy days brings the puddle jumping season into focus. Back in the day when I was just a knee height to a grass hopper, wellies came in two colours : green and black. They nearly always leaked and you had to wear, roughly, 3 pairs of socks, so they wouldn’t slip off your feet.

Of course, puddle jumping footwear has moved on, since my day. Now it’s trendy colours, thick rubber soles, quality material and even better if their Katvig wellies for all those little puddle olympians.

So, we thought, to honour the age old tradition of puddle jumping – a serious pastime for kids – we would hook you all up with a nice little discount code that gets you a massive 25% off, either Katvig boys or girls wellington boots.

Just enter the discount code : KATVIGWELLIES : at the view cart stage to get your 25% discount.