January 25, 2010

A Little About Bobo Choses

Filed under: Brands — admin @ 12:44 pm

BOBO CHOSES is a fun loving yet responsible, original clothing line from Barcelona. Each season brings a new set of stories and new garments, made with comfortable natural fabrics and a simple elegant cut. For Spring/Summer 2010 we are treated to the story of The Donkey and the Stars, featuring shades of grey, dove and imperial blue, punctuated with a splash of vermillion.

All clothing is made at the ACT SOCIAL workshop-school in Bangladesh, where women from rural areas are given the opportunity to learn a skill in the textile industry. 10% of profit is returned to the school. Each BOBO CHOSES garment bears a label with a code that you can enter at www.bobochoses.com to see where the product comes from and how your purchase contributes to the ACT SOCIAL project. BOBO CHOSES is a great example of how to build a great business based on creativity, quality and social awareness.

THE DONKEY AND THE STARS

Once upon a time there lived an old donkey on Okinawa Island,
who fell asleep every night looking up at the moon.

And in his dreams, he would dream of white doves
who were gathering him a basket filled with stars.

“Dear doves” the old donkey would say, “throw down the basket,
so that the stars may flutter around me like butterflies”.

And so they would, but at that very moment
the sun would begin to rise, little by little,
and instead of stars and doves and butterflies,
the old donkey would wake up surrounded by flies,
who would laughingly say to him:

“Dear donkey, sleepy old donkey, wake up now, the sun has risen”.

And that’s why each morning, the donkeys and the flies
would amble down to the beach together
to watch the dawn and the colours of the sea
turning from red to orange and from orange to blue…

And all this happened on Okinawa Island,
a place just like any other place,
so near and yet so far from the moon and the stars.


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